BARRA®
BARRA®
"BEYOND THE PINES"
Role
Role
Creative Director
Creative Director
Role
Creative Director
Research
Research
Golf, like my father’s ancestors, originated in Scotland, but that’s a story for another day. Right now, I’m focusing on paying homage to my family’s last name: McNeil. To me, this name is not just a surname or a legacy; it’s my guiding light.
I delved deep into research. I discovered that my last name, McNeil, along with its variations like MacNeil, MacNeal and others trace back to Barra, a picturesque island in the Scottish Highlands.
Golf, like my father’s ancestors, originated in Scotland, but that’s a story for another day. Right now, I’m focusing on paying homage to my family’s last name: McNeil. To me, this name is not just a surname or a legacy; it’s my guiding light.
I delved deep into research. I discovered that my last name, McNeil, along with its variations like MacNeil, MacNeal and others trace back to Barra, a picturesque island in the Scottish Highlands.
Research
Golf, like my father’s ancestors, originated in Scotland, but that’s a story for another day. Right now, I’m focusing on paying homage to my family’s last name: McNeil. To me, this name is not just a surname or a legacy; it’s my guiding light.
I delved deep into research. I discovered that my last name, McNeil, along with its variations like MacNeil, MacNeal and others trace back to Barra, a picturesque island in the Scottish Highlands.
Concept
Concept
Honoring the sport's rich heritage and core values, such as etiquette, sportsmanship, and respect for the course, while modernizing its visual and experiential aspects.
By blending tradition with modernity, golf can maintain its esteemed legacy while evolving to meet the expectations and interests of a new generation of players.
Honoring the sport's rich heritage and core values, such as etiquette, sportsmanship, and respect for the course, while modernizing its visual and experiential aspects.
By blending tradition with modernity, golf can maintain its esteemed legacy while evolving to meet the expectations and interests of a new generation of players.
Concept
Honoring the sport's rich heritage and core values, such as etiquette, sportsmanship, and respect for the course, while modernizing its visual and experiential aspects.
By blending tradition with modernity, golf can maintain its esteemed legacy while evolving to meet the expectations and interests of a new generation of players.
More Works More Works
ERICMCNEIL.DESIGN
ERICMCNEIL.DESIGN
ERICMCNEIL.DESIGN
ERICMCNEIL.DESIGN